Subscribe to Brooks’ blog

Clean Over Current

As leaders, parents, investors, and coaches, we often make decisions with imperfect and incomplete information. Therefore, we benefit by having an approach or philosophy for dealing with uncertainty. When screening and evaluating analysis, I start by confirming that...

Tough Trees and Growth Rings

The late Dr. Alex Shigo, author of accessible books on trees and former Chief Scientist of the U.S. Forest Service, described trees thusly: “Trees are superior survival organisms. They live longer, grow taller, and become more massive than any organism ever...

Average is the Enemy

This post introduces a recent essay on the danger of using averages for making decisions or evaluating performance.  Mathematically, the average tells us the arithmetic mean; it gives a sense for where the middle lies within a group or between extremes. But...